The Influence of Media & Advertising

At present, we exist in the information age, and we are a part of it. A day in the life of any person is not without the array of messages being bombarded from every direction. Be it television, radio, billboards, the point of sale displays, retail outlets, carts, every encounter we have with any of these, brands are displaying there merits through various advertising media. This plethora of messages have come about in an attempt by brands to become a part of the lives of consumers, to live with them, to become a part of society. Thus, the impact of media and advertising has been on every aspect of life and has influenced all those exposed to them, which includes practically everyone.

Media influence is more emphasized in childrenChildren grow up watching television, playing video games, and seeing billboards on the roads. The advertising material that one sees on TV, the characters in movies or other shows tend to influence the behavior of children. For example, watching Dexter’s Laboratory on Cartoon Network encourages children to learn more about science. Moreover, violent video games may have an impact on children in the negative direction raising their aggression levels. Thus, media is like a two-sided coin. It can leave the most positive impression on its viewers, or influence them in a negative way.

Different societies are also influenced by media exposure. Western influence through English channels is spread across different countries in the east where people learn from the western cultures and adapt. A person from India may prefer wearing western clothes instead of sari, speak English instead of Hindi, and eat burgers instead of south Indian food. This is how widespread the impact of media is today. Some people may view it in a positive light, i.e., you may get influenced to learn a new language, but others may view it as losing out on your cultural traditions.

Ads on cigarette and alcohol may be harmful to teenagers who adopt these habits due to exposure to advertising content. A positive aspect that toddlers may learn may be from programs like Barney and Sesame Street where they teach co-operation, kindness, togetherness and even alphabets and numbers. A very important media today is internet which on the one hand presents people with the immense amount of information.

On the other hand, it can expose people to sexual or violent content and present a bad influence. Also, children or adults may become so indulged on the internet that they may tend to ignore other aspects of their social life. To conclude, I’d say that advertising and media do have a profound impact on everyday life of people presenting both its negative and positive aspects. It is up to those being exposed to the messages to learn the positive aspects and filter the negative ones while recognizing the harmful effects such messages could have.

Why Beacon Media?


Our small size allows us to be flexible in meeting your needs, deadlines and goals. We will design a schedule around your needs, not the other way around.


Don’t let our small size fool you. While we are a small company, we also employ some of the latest in computer and video hardware and software. In our effort to produce the highest quality products for you, we use the latest in technology on the market.


We have a passion for web design and video production and it shows in our work. We also have a passion for creating solutions that exceed your expectations and become a seamless extension of your personal or business identity.


While we are a younger team, don’t let our youth fool you in the area of experience. Casey has 10 years of video production experience. Mike has over 10 years of corporate work experience as well.

Customer Service

It is our passion to make our customers extremely happy about the entire production experience. From understanding your needs, to delivering a final product, our first and only concern is providing an experience you can enjoy. We will do anything we can to make our customer happy, and we challenge you to find a company that does a better job of customer service than we do.